Independent sales and pricing consultant for B2B manufacturers and distributors

Revenue is growing.Profit isn't.

I make the margin lost in pricing, discounting and the sales process measurable in three weeks, then win it back with a 90-day plan.

Book an introductory call → Run your own numbers
Sales performance dashboard
GROSS MARGIN · PRICE +10%25% → 31.8%
QUOTE CONVERSION20% → 22%
Field experience
  • 13+ years of B2B sales experience
  • Field experience in Turkey, the Middle East and Africa
  • Fixed scope, fixed fee, clear deliverables
  • No projects with a competitor conflict

Four sources of
margin loss

Gross profit is the product of four numbers: quote volume × average quote value × conversion rate × gross margin. Example company: 40 quotes a month, TRY 250,000 average value, 20% conversion, 25% margin.

01Uncontrolled discounting 02Low quote conversion 03An outdated price structure 04An unmanaged sales organisation

MONTHLY IMPACT · EXAMPLE COMPANY

−TRY 60,000

The monthly net effect, in the example company, of lifting conversion by two points through a 5% discount. Orders rise, but margin falls from 25% to 21.1%.

Solution

Price and Margin Programme
See the package →

Example company: 40 quotes a month · TRY 250,000 average quote · 20% conversion · 25% gross margin. These figures are not a guarantee; they indicate potential. You can measure your own impact in the calculator.

Run your
own numbers

The calculator opens with example values. Enter your monthly figures. Everything is calculated in your browser and nothing is sent anywhere.

quotes
TRY
%
%
Monthly gross profit TRY 500,000 8 orders · TRY 2,000,000 revenue · TRY 300,000 after quote costs

Scenario · each lever +10%

TRY

Engineering hours, visits and samples. Example value.

%

Break-even loss 28.6%. Below that, the price increase raises profit.

Monthly difference · after quote costs

+TRY 318,530

Gross profit +TRY 338,530 − extra quote costs TRY 20,000

+TRY 3,822,360 a year

Gross margin 25% → 31.8%

This figure shows potential. It is the result of an example scenario in which each lever you select improves by 10%. Your real potential depends on your quote structure, customer profile, price sensitivity and capacity to implement. A real plan is built only after I review your quote data and sales process.

Review this result with me Find my biggest leak Request a pricing and margin proposal

How the calculation worksMore quotes and better conversion bring the same number of extra orders, but not the same profit. Every extra quote costs engineering hours, visits and samples. Conversion gains come from quotes you already send. Bought with discounts, they erode the margin. A price increase leaves cost unchanged, so it goes straight to margin.

Break-even lossPrice increase ÷ (margin + price increase). The same logic applies to discounts. At a 25% margin, a 10% discount needs 67% more orders to keep the same gross profit.

AssumptionsNew quotes convert at the same rate as existing ones. Quote cost scales with the number of quotes. Product mix stays the same as orders grow. A price increase affects conversion only. Delivery and overheads are excluded.

Seven packages.
Fixed scope, clear deliverables.

Each package starts with a defined timeline, specific outputs and a fixed fee. Click a card to see its scope, deliverables and who it suits. Fees exclude VAT.

STARTING PACKAGE01 · 3 WEEKS

Sales Engine Review

For industrial companies whose growth has stalled. In three weeks it shows, with data, where your sales are stuck, your three biggest margin leaks and a 90-day plan to fix them.

Credit: If you continue with the Price and Margin Programme or the Fractional Sales Director, part of the review fee can be credited towards the new project.

Scope

  • Analysis of the last 12 months of quotes and orders
  • 3–5 interviews with the sales team
  • A review of 5 lost quotes

Deliverables

  • A four-lever scorecard
  • Your three biggest margin leaks
  • A summary of why quotes are lost
  • A management presentation
  • A 90-day action plan

Suits: B2B manufacturers and distributors with a sales team of at least three who keep quote and order data.

Not a fit: Companies that don't keep regular quote data, or that want a one-off training session.

FeeTRY 150,000 + VATFixed fee
Request a proposal →
02 · 6 WEEKS

Price and Margin Programme

For component suppliers, distributors and capital-goods sellers under price pressure.

Scope

  • Margin and discount analysis by customer and product
  • Rebuilding the price list and discount structure
  • Designing the quote approval process
  • Communicating the price increase to customers and rolling it out with the sales team

Deliverables

  • A margin map by customer and product
  • New discount and approval rules, with an authority matrix
  • A price list structure
  • A price-increase communication plan
  • An implementation guide for the sales team

How the success fee is measured

  • Baseline: Agreed together before the project starts.
  • Measurement: The change in gross profit, calculated from approved sales and cost data.
  • Payment: At the end of month 12, or quarterly as set out in the contract.
  • Cap and minimum: Set in the project proposal.

Suits: Companies with rising discount rates or a price list more than a year old, and some say over their prices.

Not a fit: Companies whose prices are set entirely by an OEM customer or by tender specifications.

FeeTRY 250,000 + VATPlus a success fee: 10% of the additional gross profit measured in the first 12 months
Request a proposal →
03 · 4 WEEKS

Distributorship Business Plan

For companies seeking the Turkish distributorship of a foreign brand.

Scope

  • Regulatory and tax map: service network, guarantees, homologation, special consumption tax
  • Competitor model benchmark and market share analysis
  • A pricing model from import to list price, with competitive positioning
  • Phased launch, dealer and service network plan
  • Five-year sales forecast by model and organisational structure

Deliverables

  • A business plan for the brand's headquarters
  • A pricing model from purchase price to consumer price
  • A five-year sales forecast by model
  • A regulatory and investment checklist
  • A launch, dealer and service network roadmap

Suits: Holdings, dealer groups and importers already in talks with a foreign brand about its Turkish distributorship.

Not a fit: Companies without a target brand or product group that want general market research.

Fee€15,000 + VATFixed fee, in EUR
Request a proposal →
04 · MINIMUM 6 MONTHS

Fractional Sales Director

For companies without a sales manager, or that have just lost one. One or two days a week.

Included

  • A weekly pipeline meeting
  • Sales team coaching, field and time planning
  • Taking part in key customer meetings
  • Setting up quote and price approval discipline
  • A monthly management report

Not included

  • HR, payroll and recruitment
  • Advertising and social media management
  • CRM licences and software development
  • A guaranteed sales target

Suits: Companies with a sales team of at least three and no sales manager, or one that has just left.

Not a fit: Companies looking for a full-time permanent manager, or for support of less than six months.

FeeTRY 120,000 a month + VATOne day a week · TRY 200,000 a month for two days · minimum 6 months
Request a proposal →
05 · DOMESTIC · 8 WEEKS

Dealer Network · Domestic

For manufacturers building a dealer network in Turkey, or bringing order to a scattered one.

Deliverables

  • Dealer network map, regional plan and selection criteria
  • Commercial terms of the dealer agreement: territory, exclusivity, targets, payment terms, guarantees, termination
  • Dealer pricing: discount tiers, target bonuses, payment-term surcharges
  • Minimum stock levels by product group
  • A dealer training programme: product, sales and service
  • A dealer performance scorecard

Not included: The legal text of the agreement, which your lawyer drafts.

Suits: Manufacturers that sell, or plan to sell, through dealers in more than one region of Turkey.

Not a fit: Companies that sell only direct and have no plans for a dealer channel.

FeeTRY 300,000 + VATFixed fee
Request a proposal →
06 · INTERNATIONAL · 10 WEEKS

Dealer Network · International

For industrial exporters building a dealer or distributor network abroad.

Deliverables

  • Target country and dealer model: an exclusive distributor or several dealers
  • Commercial terms of international agreements: Incoterms, currency, payment and security, exclusivity, targets
  • Country-level pricing and protection against parallel sales
  • Minimum order, spare parts and stock structure
  • Remote and on-site dealer training, with an English sales and technical kit
  • A dealer performance scorecard

Not included: The legal text of the agreement, which your lawyer drafts.

Suits: Exporters already selling in, or talking to distributors in, at least one target country.

Not a fit: Companies whose export product and target market are not yet defined.

Fee€25,000 + VATFixed fee, in EUR
Request a proposal →
07 · 3 WEEKS

Launch Strategy and 12-Month Marketing Plan

For brands and distributors preparing to bring a product or brand to market. It can be combined with the Distributorship Business Plan.

A strategy and planning package. Media buying, ad management, video and production, event management and influencer agreements are not included.

Deliverables

  • Market opportunity, positioning and message options
  • A three-phase campaign: build-up, launch and conversion
  • Outdoor, TV, radio and digital media plan
  • Launch event concept and venue options
  • Influencer and event strategy
  • 12-month budget allocation and a funnel KPI set

Suits: Brands and distributors with a set launch date and budget range.

Not a fit: Companies looking only for advertising or social media management.

Fee€10,000 + VATFixed fee, in EUR
Request a proposal →
  • Payment: 50% on order confirmation, 50% on delivery
  • Fees for engagements longer than three months are indexed to Turkish CPI
  • Proposals are valid for 30 days
  • I never advise two competing companies on the same project or tender
  • For dealer agreements, I set the commercial terms and your lawyer drafts the legal text

Fees reflect the impact of the work. In the example company, a 10% lift in conversion adds TRY 600,000 a year, and a 10% price increase adds TRY 1,560,000 a year in profit, even after losing 10% of orders.

The maths of pricing

A 10% price increase raises profit even if you lose up to 28.6% of volume.

Example company with a 25% gross margin. Formula: increase ÷ (margin + increase).

The reverse also holds: if the same company gives a 10% discount, it needs 67% more orders to keep the same profit.

Know what happens from day one

Four steps from the first call to implementation.

  1. 01

    Call

    20 minutes, no commitment

    You tell me about your company and your sales structure. No analysis, no data required. By the end, it is clear whether working together makes sense.

  2. 02

    Proposal

    Within 48 hours

    Fixed scope, fixed fee and a firm delivery date.

  3. 03

    Diagnosis

    3 weeks, based on data

    Numbers, team interviews and lost quotes. It ends with a management presentation and a 90-day plan.

  4. 04

    Implementation

    90-day plan

    If you wish, I put the plan into practice with you as your fractional sales director, one or two days a week.

I lead every call myself.

CASE · 2025

A Turkey business plan and launch strategy for a foreign electric vehicle brand

Case summary

For a regional holding that also runs automotive dealerships, I prepared a Turkey business plan and an Istanbul launch plan for a foreign electric vehicle brand.

Scope: Market analysis, regulation, price walk, dealer and service plan, launch strategy and a 12-month KPI set.

Outcome: Two separate, actionable plans delivered for presentation to the brand's headquarters.

See the detailsHide the details

Turkey business plan · 14 pages

  1. Regulatory and tax map: service network, guarantees, homologation, special consumption tax
  2. Battery, range, power and sales benchmark of 10 competing B and D segment SUVs
  3. The 2025 electric vehicle market and brand shares
  4. Pricing model from import to list price, with competitive positioning
  5. Phased launch: showroom, service network, digital sales infrastructure and dealers in Ankara, Izmir and Bursa
  6. Sales forecast by model for 2026–2030 and organisational structure

Istanbul launch and marketing plan · 14 pages

  1. Market opportunity, positioning and message options
  2. A three-phase campaign: build-up, launch and conversion
  3. Outdoor, TV, radio and digital media plan
  4. Launch event concept and venue options
  5. Influencer strategy and festival activation
  6. 12-month budget allocation and funnel KPIs

A car bought at an index of 100 reaches the consumer at 239. Above 160 kW, special consumption tax rises to 65% and the same car costs 316.

Client and brand names are withheld for confidentiality, and prices are indexed.

Price walk · purchase price = 100

Price index from import to consumer, item by item
ItemIndex
Purchase price100.0
Freight+11.8
Customs duty+11.2
Distributor margin+24.6
Dealer margin+11.8
Special consumption tax 25%+39.9
VAT 20%+39.9
Consumer price239.1
Above 160 kW, tax 65%315.7

Customs value includes freight to the border (CIF). Margins apply to the pre-tax cost; consumption tax and VAT apply to the net price including margins. Values are rounded.

Case cover: Turkey distributorship business plan and its six modules (in Turkish)
Exhibit 1 · Scope (in Turkish)
Price walk chart: purchase price 100, consumer price 239 (in Turkish)
Exhibit 2 · Pricing model (in Turkish)
Regulatory requirements and consumption tax brackets (in Turkish)
Exhibit 3 · Regulation and tax (in Turkish)

Verified regulation

As of July 2025

  • At least 20 TSE-certified service points set up by the importer across 7 regions
  • A TRY 140 million guarantee if there is no official distribution agreement
  • TSE homologation per model, with a 10-year warranty and spare parts commitment
  • A Turkish call centre of more than 40 people per brand
  • An authorised representative in Turkey
  • An import permit for origins outside the EU and free trade partners
  • Staff competence and battery monitoring commitments
  • Special consumption tax: 25% or 55% up to 160 kW, 65% or 75% above. Threshold: a tax base of TRY 1.65 million

Who I work with

Industrial companies with 50 to 500 employees that sell technical products or projects.

A good fit

  • Companies with 50 to 500 employees and a sales team of at least three
  • Machinery and equipment manufacturers
  • Automation system integrators
  • Turkish distributors of European brands
  • Energy and EPC contractors
  • Holdings and dealer groups seeking a foreign brand's distributorship

Not a fit

  • Retail and e-commerce sales
  • Social media and advertising management
  • One-day motivational training
  • Projects where your competitor is also being advised
  • On siteBursa and the Marmara region
  • RemoteOther cities and abroad
  • First stepA 20-minute introductory call
Alperen Karamus
B2B SALES13+ years
FIELDTR · MIDDLE EAST

ABOUT

Field experience, applied to your numbers.

I am a mechanical engineer with more than 13 years in B2B sales and business development across industrial automation, capital goods and energy infrastructure. I worked at SICK AG, Leuze Electronic and DMG Mori, then founded my own company in power transmission, automation and SCADA.

I have sold sensors, machine tools and energy equipment in the field, and run price lists and quote pipelines by the numbers. Today I do the same work with each client's own figures, using the Four Levers method.

COMPANIES
SICK AG, Leuze Electronic, DMG Mori and my own company
FIELDS
Industrial sensors and automation, machine tools, power transmission lines, SCADA, Ex-proof systems
TERRITORY
Turkey, the UAE, Saudi Arabia, the Middle East and Africa
PROJECTS
EPC site experience on the Total refinery project in Jubail, Saudi Arabia
EDUCATION
Atatürk University, Mechanical Engineering
LANGUAGES
Turkish, English (C2)
My LinkedIn profile →

Frequently asked questions

What do we cover in the introductory call?

You tell me about your company, your sales structure and your expectations. I do not analyse anything or ask for data in this call. By the end, it is clear whether working together makes sense. If it does, I send a fixed-fee proposal within 48 hours; if not, I say so plainly.

Will our data stay confidential?

Yes. The introductory call requires no data. Your figures are shared only after a contract and a mutual non-disclosure agreement have been signed.

What data do you need for the analysis?

The Sales Engine Review looks at the last 12 months of quotes and orders, together with 3 to 5 interviews with the sales team and a review of 5 lost quotes.

Do you also work with our competitors?

I never advise two competing companies on the same project or tender.

Do you work outside Bursa?

Work in the Marmara region takes place on site. Elsewhere in Turkey and abroad, meetings are held remotely, with visits when needed.

How does payment work?

50% on order confirmation and 50% on delivery. Fees for engagements longer than three months are indexed to Turkish CPI. Proposals are valid for 30 days. Fees exclude VAT.

Do you support implementation after the analysis?

Yes. To put the plan into practice together, I work as your fractional sales director one or two days a week, for a minimum of six months.

What is the Four Levers method?

Gross profit is the product of four numbers: quote volume, average quote value, conversion rate and margin. Each one is a lever. My job is to find the lever that leaks the most money and fix it.

Win back your profit.

In a 20-minute introductory call, we identify the most likely source of your margin loss together. I lead every call myself.

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Direct contact

Email alperenkaramus@gmail.com
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Phone and WhatsApp +90 506 396 33 33
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Bursa · on site across the Marmara region, remote elsewhere. If a link does not open, copy the address or number.